MayDay, MayDay — Some Retailers Have a Google Problem!

by Scott on June 18, 2010

Internet Retailer Chicago 2010 (IRCE) just ended and there was an underlying concern with some of the retailers we met with at the show.  Traffic for SOME general retailers who sell thousands of products and SKU’s from a variety of manufacturers is down – sometimes considerably.  Invariably, we would ask the client if they have [...]

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Matt Cutts SEO Interview Analysis – Part 2: Duplicate Content, Redirects, Navigation & SEOtool’s Applications

by Scott on March 22, 2010

In Part 1, we highlighted some of the key takeaways from the Enge-Cutts SEO Interview as it related to Crawling, Indexing & PageRank.  In this Part 2, we will visit some of the primary SEO answers from Google regarding duplicate content, 301/302 Redirects, use of the rel=canonical tag, faceted navigation, Session IDs.  As you will [...]

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Matt Cutts SEO Interview Analysis – Part 1: Crawling, PageRank & SEOtool’s Applications

March 17, 2010

Eric Enge recently interviewed Matt Cutts (Google’s SEO mouthpiece & head of webspam), successfully getting answers and confirmation on how Google handles things such as crawling & indexing, redirects, poor site architecture, and duplicate content — to name a few.  Below, we will recap key takeaways and provide commentary on how SEOtool identifies these issues [...]

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This Week in Search Recap

March 5, 2010

While it would seem everybody that’s anybody is out at SMX West cavorting with Matt Catts and the other engine reps, we’ve been here serving our clients, one at a time. Isn’t that what it’s all about anyway, when you are in the service industry at least? Aren’t we supposed to serve our clients and [...]

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SEO Tool vs Other Free & Paid Tools

March 3, 2010

I can’t tell you how often I get asked the following question… Can’t I get all of the information that SEO Tool provides from other tools on the market? Day in and day out people ask me about how SEO Tool stacks up against Web Position Gold and Google Webmaster Tools and Yahoo! Site Explorer [...]

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Can SEO Consulting Be Automated?

March 2, 2010

Many seo consultants swear that their job can never be automated because there are simply too many moving parts and variables that have to be taken into account. These same consultants also cite the fact that no piece of software can ever replace the emphasis they place on their client’s business objectives or create custom [...]

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Google Caffeine Update – Are You Ready?

January 18, 2010

No one knows exactly when Google will fully launch the Caffeine update that they’ve been talking about since August 2009. At least one data center went live with the update before the holidays, but Google didn’t want to hear too much complaining about lost holiday sales, so they decided to wait for the full launch [...]

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Automated SEO, The Holy Grail of Search Engine Optimization

December 9, 2009

If you’re a search engine optimization consultant, advertising or marketing agency, or just a web site owner that knows a thing or two about seo, then chances are you’ve heard a lot of buzz in the industry about automated seo. Over the past 6 months I’ve heard about no less than 1 new startup promising [...]

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SEOtool Blog

November 23, 2009

Welcome to SEOtool Blog

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