I can’t tell you how often I get asked the following question…
Can’t I get all of the information that SEO Tool provides from other tools on the market?
Day in and day out people ask me about how SEO Tool stacks up against Web Position Gold and Google Webmaster Tools and Yahoo! Site Explorer and on and on the list goes. The question in and of itself is indicative of the level of knowledge the asker has about seo in general as well as their knowledge of the most popular tools and apps in the seo marketplace.
In order to answer this question and have a sense of finality I need to break SEO Tool down into its core and begin to educate everyone on what it does, how it does it and how that is similar or different to other tools in the marketplace. Now that’s a pretty tall order and is going to take several posts to tackle but this post will kickstart the process.
SEO Tool vs Web Position Gold
Web Position Gold is seo software that is downloaded and runs on your own computer. WPG (as its known in the industry) is good at one thing and one thing only, running keyword ranking reports. It has a built in scheduler and you can customize the look and feel of your ranking reports and deliver them to clients with ease. That’s what made WPG so popular with seo’s back in 1999, it made them look good, plain and simple.
WPG also has a feature called Page-Critic where it will analyze any single page you give it and tell you what’s wrong with it from an seo perspective. But there are two gaping holes with the page-critic service.
1.) The tests they conduct are out of date and provide no actionable metrics.
2.) The tests are run on a single web page without comparing that page to the rest of the site… as such, it misses out on the single largest seo issue in existence today, duplicate content!
SEO Tool on the other hand not only analyzes every page on your web site for 65 different seo factors (in a vacuum – so to speak) but it then compares that page to every other page on your site for those same factors. SEO Tool provides comprehensive duplicate content reporting, in fact we don’t even call it duplicate content, it’s actually non-unique content. Some of the items we report on are non-unique Titles, non-unique Descriptions, non-unique Keywords, non-unique H1 tags, and the list goes on.
The other key differentiator is that SEO Tool does not run ranking reports for your site. You do not put your keywords in SEO Tool. In fact, there are very few pieces of external data at use in SEO Tool and none of them (yes I said none as in zero, zilch, nada) are used in our algorithms.
Little More Background on SEO Tool
Back in the day, 1999 to be precise, I had a dream. Not a Martin Luther King Jr. kind of dream but a dream none-the-less. My dream was to build a suite of tools that took all of the guesswork out of SEO and told you what needed to be fixed. Over time that dream became a vision and SEO Tool represents the incarnation of that vision. My vision expanded based on real world questions that clients needed answers to yet the seo world answered inaccurately and ineffectively for a number of reasons. Below you’ll find the questions every seo client needs answers to and should never allow their consultant to say “I don’t know” or “that’s a great question, let me get back to you on that”.
- What are the top 3 seo issues I need to address on my web site?
- How long will it take to fix those issues?
- What do I need to do to fix them?
- How much will it cost to fix them?
- When will my rankings increase?
Every seo consulting client I’ve ever had has asked those same questions and often times over and over. Of course those serve as the framework for our seo consulting services. It just so happens that these questions are also the questions that SEO Tool answers efficiently and accurately every time one of our seo clients runs an analysis of their site.
I know I’ve kind of left this post hanging a bit and haven’t told you how SEO Tool is different than Google for Webmasters and all of the other seo apps and services out there but that will be coming soon. For now, its important that you know and understand what SEO Tool is rather than what it is not.
My Vision Became TDM’s Vision
Lifecycle graph of seo consulting time and effort traditionally and using the seo automation of SEOTool.
In closing, I want to make it perfectly clear that my vision is now Triangle Direct Media’s vision. Every person at TDM firmly believes in every product and service that we offer and are committed like no other firm to deliver results that impact your bottom line. I can’t be more proud of my teammates Scott, Janna, Anthony, Derek, Keith, the other Jason, and the list goes on… for not only sharing my vision but for teaching me about teamwork and elevating my own seo game. I’m delivering the highest quality of seo services of my entire life and for a fraction of the cost I used to charge. The amount of time it takes me to deliver that higher quality of work has also been reduced by 90% as a result of SEO Tool and the TDM SEO team. So now I can firmly say that the TDM SEO team is represented by the green graph above instead of the red graph, and if you’re a client then you know what I’m talking about.
